Wednesday, August 11, 2010

Scandinavian EV maker, Think promotes Eco Tourism in Swiss Alps


In a bid to make Tourism Eco friendly, Scandinavian EV maker, Think today announced it has teamed up with its Swiss distribution partner, M-Way, to bring a fleet of 60 Think City cars to eco-tourists.

For about $57, or 60 Swiss francs, a day, tourists will be able to rent a Think City car through Alpmobil. Unfortunately the Web site is only available in German, but it can be easily translated by using Google's translation tool.

"This trial program fits perfectly with Alpmobil's philosophy, and we are proud to have made a start and to show both the public and other resorts in sensitive regions that driving ecologically and without noise pollution is possible, affordable and fun," said Dionys Hallenbarter from Alpmobil.

"Sustainability in business is at the heart of Migros' ethos, and M-Way is our means of delivering the transportation element of this plan," said Daniel Hofer, Migrol CEO and project head at M-Way. "Through projects like this with Alpmobil we are leading the way in delivering clever but simple solutions and bringing them into the mainstream. This initiative is a perfect example of this, and as the EVs are powered by locally sourced renewable electricity, the offer boasts 100 percent carbon-free transportation to explore the beautiful and unspoilt valleys, mountains and pass roads in the region of Goms and Haslital."

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